Recap Communications Congress: The new efficiency of storytelling for companies

In an increasingly digitalised world, companies are facing the challenge of rethinking their communication strategies. German SMEs in particular must adapt in order to remain competitive. At this year's Communications Congress in Berlin, Hannes Beierlein, CSO and co-founder of Evernine, emphasised that data-driven communication in conjunction with new technologies such as artificial intelligence provides a decisive competitive advantage and enables companies to tell stories efficiently. Why SMEs in particular need to act now.

Medium-sized companies in particular have difficulties developing the right strategies to utilise new technologies effectively. In particular, dealing with MarTech (marketing technology), content hubs and sales intelligence is often difficult. There is a lack of a holistic strategy that integrates all relevant data sources. Instead, information is kept in silos, which significantly reduces efficiency and limits the ability to react to market changes.

Without a clear data strategy, personalised campaigns, for example, fall by the wayside as they are based on outdated or incomplete information. This leads to inefficient processes and ultimately to missed sales opportunities. Companies that rely on fragmented communication run the risk of not communicating their brand messages coherently and therefore not reaching their target groups effectively.

 Artificial intelligence as a driver of change

In his presentation, Hannes Beierlein emphasised that artificial intelligence plays a crucial role in overcoming these challenges. AI is able to analyse large amounts of data in real time and gain valuable insights from it. It supports companies in creating personalised content and predicting sales trends and customer needs. This can then be used to develop efficient storytelling.

However, the use of AI alone is not enough. Medium-sized companies need to develop a data-driven culture that forms the basis for successful corporate strategies. This culture involves close collaboration between marketing, sales and IT in order to break down data silos and ensure standardised communication across all departments.

Agencies such as Evernine provide support with the implementation. You can find our offer here.

 The path to data-driven communication

 The right time is now

Medium-sized companies that do not embrace this change run the risk of being left behind. The market is moving faster and faster, and only companies that react flexibly and agilely to change can be successful in the long term. Implementing a data-driven communication strategy is the key.

Those who already rely on data-based decisions today will benefit from greater efficiency and more precise campaigns. By using AI tools, they optimize their sales processes and create tailored content for their target groups. This leads to better business results and stronger customer loyalty.

 Evernine is your partner for transformation

Digitalization offers SMEs enormous opportunities - if they are prepared to transform their communication. By using AI and data-driven tools, they can optimize their processes, address their target groups precisely and hold their own against the competition. However, the key to success lies not only in technology, but also in a new, data-driven corporate culture.

Now is the right time to initiate this change. Companies that focus on data-driven communication at an early stage will secure a decisive advantage in the long term. Evernine is your competent companion. Contact us for more information!