Evernine is proud to introduce Rackspace, an IT services provider based in San Antonio, Texas, as a very exciting customer:
The account-based marketing campaign, in which Evernine played a strategic advisory role from the outset, aimed to present Rackspace as independent of hyperscalers end-to-end.
In the completely outsourced campaign, an omnichannel approach including the use of our content marketing platforms made it possible to activate targeted contacts from Rackspace's account list, which had previously been optimized by Evernine. Furthermore, new contacts were generated via neutral magazines (such as Cloudmagazin.com) and a high level of awareness was created.