Fujitsu is a leading technology group from Japan with a focus on products and services in information technology, telecommunications, semiconductors and networks.

In 2017, we supported Fujitsu in lead generation by using MBF Media magazines in conjunction with omnichannel campaigns, among other things. The focus here was primarily on awareness and lead generation. For Fujitsu's K5 product, target group-oriented content marketing via native content distribution was very suitable, as even complex B2B topics can be brought closer to readers in this way.

In 2021, a competitor analysis was carried out for Fujitsu with the aim of providing valuable insights into a competitor's communication strategy. Furthermore, strengths, weaknesses and market potential were to be identified.

Valuable recommendations for action were then derived on the basis of the information obtained, which should give Fujitsu a competitive advantage.