The Circle Tour is a manufacturer-independent sports car format that combines the passion of sports car enthusiasts with the factors of adventure, well-being, exclusivity, private ambience and a bit of informal networking. From the original idea to the eventual founding of Circle Events GmbH, the Evernine Group was always at the forefront as a central point of contact for strategic and operational issues and proved its strength in the area of brand building. Within a year, the Circle Tour had become a successful, fully booked event brand in the sports car segment.

With the idea of combining a passion for modern sports cars with special trips and the bonus of exclusive networking, Circle Events GmbH was founded and driven forward from the ground up to the point where it now functions as an independent company. In addition to the corporate identity, the corporate design and the holistic brand and marketing strategy, the entire strategic and operational go-to-market concept was developed and implemented.

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