The Evernine Group has been strategically supporting the All for One Steeb Group in corporate communications since 2017. The cooperation resulted in a brand-neutral content hub, which is used for customer loyalty, increased market awareness and in-house content marketing campaigns: the magazine Mittelstand.Heute. Which was, developed, designed, implemented, filled with content and continuously updated by Evernine Consulting.
With Mittelstand.Heute, Evernine has created a platform that provides an ideal environment for content marketing activities for All for One Steeb as well as for marketing development funds financed activities with industrial partners. The magazine has everything that is necessary for innovative Qualified Lead Marketing (QLM): recent news, expert contributions on a wide range of industry-relevant topics and agile landing pages to promote various marketing activities and offers for lead generation.
On the basis of the coorperation with large content distribution platforms, strategically important content can be placed in well-known online portals, which increase the reach of the magazine and awareness for related topics enormously.
Evernine ensures optimal results through ongoing monitoring of the magazine through analytics as well as through A/B testings or target group analyses. The magazine's additional Hubspot connection enables an even more extensive analysis of inbound marketing activities. Contributions and landing pages always achieve the desired results – generation of qualified contacts included.
The Evernine Group was responsible for all phases of the development of the magazine: from the conception through the implementation by the design and programming team to ongoing editorial filling of the platform via the in-house editorial staff – always in close cooperation with All for One Steeb. A team of project managers, composed and coordinated by Evernine, works for Mittelstand.Heute every day and ensures up-to-date, balanced and flexibly scalable content as well as an ongoing development of the project.
In addition to the implementation, maintenance and editorial work for Mittelstand.Heute, Evernine supports the group in campaigns, event application and with digital concepts for the marketing of their own portfolio.
