Why content is more than just text
It's always worth a chuckle when the most successful component of “content” is only mentioned in the penultimate position in the list of what defines “content”:
“In the field of online marketing, content refers to the entire content of a website. As a rule, this is text, but also images, graphics, videos or music files.”
With regard to our PR channels at EVERNINE-GROUP, which go far beyond press releases and events and focus on social networks, especially in the B2B sector, we realize new video formats for our customers and partners almost daily for good reasons.
Alexander Roth, CEO of the Evernine Group, formulates and adds as follows: “I am convinced that in order for content to work in the marketing cosmos, it can no longer only function primarily as written text. Content must increasingly be thought of as visualization.”
We design what type of video content is suitable for the objective (reach vs. lead generation, tracking and KPIs), what added value is offered for the target groups and also which channels (websites, blogs, Insta, LinkedIn & Co.) make sense.
We arrange the crews on location, the location, the designers for the post-production, formulate the messages and storyboards and orchestrate the protagonists (which we define and support as social ambassadors). As a full service and with a lot of empathy.
InTime, inBudget & inBestquality
From the initial briefing to the upload, we realize creative and attention-grabbing PR, image and employer branding videos within almost any set framework as a content tool with strong images and sound that can stand on its own. Highly recognizable and geared towards a holistic feed concept.
In combination with press work and SEO, our video content more than increases the potential of the PR campaign.
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