Advantage in the war for talent: How companies can overcome the skills shortage with high-quality recruiting videos

How do companies successfully attract young talent in the face of the skills shortage? With the right video content! To do this, they need the support of a full-service agency paired with the services of an experienced creative unit.

A video says more than 1,000 words - after all, no other format can convey information and emotions in such a credible and personal way. Accordingly, videos are popular on social networks today, regardless of the platform, and search engines reward websites with corresponding content with better rankings. Companies therefore benefit from the advantages of high-quality videos, especially in recruiting and employer branding.


A consistent communication strategy and the right approach are essential here. After all, the younger generations of GenZ and millennials in particular demand creativity and authenticity from their potential employers - and the right video formats are the perfect way to present these skills and your own company values in a profitable way.

 5 criteria for successful recruiting videos

However, without a comprehensive strategy that combines recruitment efforts with other external and internal employer branding activities, even the best video productions will come to nothing. For example, companies need the right key figures to measure the success of their measures and optimise them in a targeted manner if necessary..

Good recruiting videos must also fulfil certain criteria in order to achieve the desired results:

• Innovation: There are many videos out there, so companies should set themselves apart with creative content and have the courage to realise innovative ideas.
  
  
• Inspiration: Recruiting videos should not only provide information, but also credibly convey corporate values, inspire employees and motivate them by addressing them personally.

 It all comes down to the right values

Values are of central importance to many employees. More than three quarters (77 per cent) of respondents to a Glassdoor survey  look closely at the values of their potential employer before applying for a job. For more than half (56 per cent), these are even more important than their own salary. But how do companies determine the values they want to stand for and how can they present them credibly?

Possible values include flat hierarchies, work-life balance, training and development programmes or commitment to corporate social responsibility. However, many companies find it difficult to identify their own values. A full-service agency like Evernine supports them here. In workshops, customers work with Evernine's experienced HR experts to analyse their corporate values and develop an appropriate communication strategy.

It is important that companies involve their own employees in this discovery process and also rely on them in the subsequent implementation. After all, no one can represent their own values more credibly to the outside world than those who live and work by them every day. Companies must not leave this potential of their own workforce as corporate influencers untapped. Read this article, to find out what employers need to do to achieve this.

 Success with Evernine and CAPTAMO