VERBA-X 2024 in Munich – Shaping the future of content marketing together with Evernine

From 23 to 24 April 2024, industry experts, exclusive top speakers from business and society as well as interested parties will meet in Munich at the VERBA-X Content Marketing Convention organised by Evernine. Here we will discuss trends, current challenges and exciting developments in content marketing. The workshops and speaking sessions will be about nothing less than the future of the industry! Evernine shows which topics are relevant here and what else visitors can expect at VERBA-X.

We are currently experiencing an exciting wave of innovation in the marketing world. Evernine is watching the market change dramatically - fuelled by the power of generative AI. This technology is revolutionising content creation: it is not only fast and cost-efficient, but also amazingly easy to use. At the same time, social media and interactive platforms are bringing brands and customers closer together than ever before.

This requires a new approach to corporate communication - more authentic, more personalised and more tailored to the customer. In this dynamic environment, marketers must achieve a new level of efficiency with tighter budgets.

Evernine has already presented these developments and major trends in digital marketing in detail in this article. They open up new opportunities for brands, but at the same time require constant adaptation and innovation in order to remain competitive. What matters is a targeted strategy and, above all, quality in content marketing in order to remain visible in the face of an ever-growing mass of irrelevant content.

The Evernine CXO Masterclass provides further information on this.Find out all about our content-based approach and how Evernine can support you as an experienced full-service agency in the field of content marketing.

The VERBA-X Content Marketing Convention, planned and organised by Evernine and taking place in Munich on 23 and 24 April 2024, will also offer exciting insights and best practices on precisely these topics. The first day offers optional workshops, followed on day two by exciting presentations by various top speakers who will share important insights from their respective industries for an optimal operational and strategic alignment of corporate communications. Participants will also have the perfect opportunity to expand their network and exchange ideas with experienced experts.

Be there live at this forward-looking top event in the industry and secure your ticket for VERBA-X 2024 now!

 The programme focuses on the Content Marketing Convention

The VERBA-X programme includes a range of exciting and innovative topics. One focus, for example, is on the scalability of content strategies. In workshops and speaking sessions, experts will shed light on how companies can effectively expand their content strategies and adapt them to different markets and target groups. In his workshop, Alexander Roth, CEO of the Evernine Group, will show marketers how to develop an effective content strategy, identify the right content and use it in a targeted manner for their brand marketing, social media and campaigns.

Another focus will be on the topic of AI in marketing. In his Workshop, Tobias Massow, CCO and Partner of the Evernine Group, will discuss how marketers can find the right balance between automation, the use of AI and customisation. He will also answer questions about the role AI already plays in marketing today and how AI tools, when used correctly, can provide concrete support in content creation.

The importance of empathy in content marketing is also on the VERBA-X agenda. Here, the discussion will centre on how important it is to establish an emotional connection with the target group at a time when consumers are looking for authentic and meaningful brand interactions in order to sustainably strengthen brand loyalty through empathetic content.

 The VERBA-X 2024 speaker line-up

The heart and highlight of VERBA-X are the numerous top speakers from various industry sectors. In their speeches and interviews, they will delve into the main topics of the Content Marketing Convention and share their experience and expertise with visitors. The speaker line-up includes

• Carolin Schmitz, Content Marketing Manager at Salesforce

Extensive experience from 15 years in various areas of content marketing characterises Carolin Schmitz as an expert. In her current role at Salesforce, she focuses on SEO and content marketing, transforming complex tech topics into powerful content, taking into account various buyer and stakeholder requirements.

• Steffen Henke, Head of Digital & Employee Communications at DHL

Steffen Henke is responsible for Group-wide internal communication as well as social media and digital content marketing. Together with his experience from previous positions at well-known companies, he therefore has broad expertise in the area of content marketing.

• Liam Carpenter, Content Creator

Liam Carpenter became famous with his humorous videos about the culture shock he experiences every day in Germany as a native Brit. Today, he is one of the biggest stars on the scene and inspires over four million followers on TikTok and Instagram with his content. He knows how to effectively reach broad target groups with a constant stream of new content ideas, up-to-date storytelling and humour.

• Alexander Roth, CEO & Co-Founder of the Evernine Group

As Managing Director of the multi-award-winning and rapidly growing communications consultancy and full-service agency Evernine Group from Munich, Alexander Roth is an expert in the field of digital content marketing. His aim is to make corporate communication effective, networked and digital in times of AI and far-reaching market changes. He shows what possibilities GenAI already has in marketing today, what exciting developments are still to come and how the interaction between companies and agencies is changing.

• Claudia Beauchamp, Online Marketing Trainer at the eMBIS Academy for Online Marketing

Claudia Beauchamp has over 20 years of practical experience and knowledge in online content marketing. She is one of the pioneers in this field and passes on her strategic experience as an author, consultant and trainer.

... and many more!

 Come to the VERBA-X 2024!

In a world where marketing is evolving rapidly, it's crucial to take the initiative and keep a firm grip on the reins. That's exactly what Evernine does: as a pioneer of change, we take the lead and guide you through an ever-changing marketing landscape. At VERBA-X 2024, presented and organised by Evernine, we therefore not only observe the market changes together with you - it's about actively shaping them!

The Content Marketing Convention offers the perfect opportunity for you to immerse yourself in the latest trends in digital and content marketing, expand your operational and strategic expertise and extend your network.

Do you have questions about Evernine's participation in VERBA-X, our services or our work as an experienced and award-winning communications consultancy and full-service agency?Get in touch with us!

Evernine customers have the exclusive opportunity to receive discounted tickets for VERBA-X. Simply get in touch with your contact person at Evernine. We look forward to your participation! Further information about the VERBA-X Content Marketing Convention 2024 in Munich can be found here .