Evernine shows: How to make your digital sales fit for 2024
Customers want more
But what exactly does the interaction between marketing and sales look like in digital times? First of all, companies must Find a Fake Richard Mille Skull Watch Price recognize the changes on the customer side and incorporate them into their sales measures. Because customers today are...
...self-determined,
Due to the flood of information in the digital age, customers choose the content that is important to them carefully and want flexibility. Companies must therefore address their target groups more precisely and purposefully than before and use the right mix of channels to reach them.
...better informed,
In the past, companies had to provide decision-makers with information about their products and services - today, customers do this on their own. Today, it's more about using content to specifically address customers' needs and thus build trust and lasting relationships.
More and more decision-makers today are digital natives and are therefore used to convenient digital shopping experiences. They expect similar experiences in the B2B sector in terms of speed, response and transparency.
Three measures for success
Based on the analysis of customers, there are three important measures for companies to implement in their strategy for the optimal combination of marketing and sales. These include
Focus on the customer experience
To be successful in today's customer-centric business world, companies need to develop customized customer journeys. The focus here is not just on meeting customer expectations, but on exceeding them. At the heart of this strategy is the carefully developed buyer persona, which represents more than just a target group. It accurately depicts the ideal customer with all their preferences, dislikes and professional needs.
This vivid characterization makes it easier for companies to precisely align their digital marketing and sales strategies and design a successful customer journey that is precisely tailored to the needs and expectations of their customers.
Here too, Evernine supports you in meeting the requirements for a successful digital customer journey. Get in touch with us!
Leads through content
Today, the vast majority of shoppers inform themselves online before making a purchase decision. It is therefore crucial for companies to strategically place targeted content and stand out from the crowd. Instead of traditional marketing materials, which often focus on advertising messages, companies should offer content that provides real added value.
This includes white papers, interviews, product comparisons or checklists - materials that actually help customers. Presenting this content where potential customers are actively searching and effectively linking it to the customer journey promises the greatest possible success.
Evernine supports you in selecting and designing this content and integrating it into a targeted lead marketing campaign and shows you how to increase your sales sustainably.
Use of digital tools
Digital tools such as modern CRM systems are crucial for companies to make the most of the leads generated by their content. These tools record every customer interaction, from newsletter openings to support contacts, and thus build up a detailed customer profile.
This knowledge enables sales teams to recognize the perfect time for a personal conversation, whether by phone, email or social media contact. By using CRM and a presence on various digital channels, you can become active precisely when the chance of closing a sale is greatest. This allows you to effectively convert leads into successful business deals.
Evernine supports you in optimizing your existing systems or integrating completely new CRM tools and shows you how to be successful with an integrative, data-based approach that combines your activities technologically. Find out more in our Quickguide!
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