Review & Insights of the CMCX 2023: We don't have to be superhumans
Services in demand in the area of “Trust & Reputation”
With CEO Alexander Roth as a speaker, the Evernine Group was part of this event, which, in contrast to a “mass event” with around 1,000 participants, was the perfect size for learning new things, making business contacts and also celebrating a little 🍻. Professional and intelligent communication remains the driving factor for business in the present and future.
With his expertise and many years of experience, Alexander Roth spoke on the second day of the trade fair on the topic of “The new possibilities of content hubs - how to lead marketing & PR into the future with a focus on results”. He showed how companies can structure themselves well and position themselves successfully, even in times of AI & increasing challenges and campaigns & brand communication. A topic that was also well received by the audience. Are you interested in the presentation? You can download the Insight directly via this link.
It was also exciting to see that we are ahead with the services we offer. Visitors found our services in the “Trust & Reputation” area the most exciting. Brand, loyalty, content & social marketing - the keywords when it comes to branding. There were questions about thought leadership and which digital measures from product & loyalty marketing are the right ones to take your own blog, social media channels or the newly implemented content hub to the next level.
The key takeaways from CMCX 2023
This interplay between branding, storytelling and emotions on the one hand and AI, new work processes and fast mass production on the other - a kind of industrialization of content and marketing - creates an interesting field of tension that inspired us a lot.
Whether it's SME marketing, communication in the healthcare sector, corporate sustainability or content marketing for gold - there were once again many exciting cases!
Thank you and see you next time
We would like to thank the CMCX - Content Marketing Conference & Exposition for the organization, the inspiring presentations and the opportunity to network with like-minded people. It was great to have been there. We look forward to next time.
And if you couldn't make it this year - but are still interested in the insights & best practices for successful content hubs, you can download the brand new Content Hub Guide here.
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