One Voice Marketing - How an agency can help you out of the cost trap

In 2023 in particular, many companies will face the challenge of minimizing silo-related frictional losses between individual departments due to increased cost pressure. An effective and comprehensive realignment of corporate communications is essential at this point. As a full-service agency, the Evernine Group offers the right approach and the necessary support. You can also find more information in our Quick Guide.

Companies today are confronted with an increasingly challenging market environment - just think of the threat of a recession. On the one hand, economic uncertainties are a burden, while on the other, many companies already lack the necessary skilled workers to cope with the workload. In this situation, no company can afford to waste untapped potential. In many cases, the opportunities and possibilities to meet the various challenges are already available. The key lies in communication!

After all, effective internal and external communication is essential for companies to be successful in times of crisis and beyond. To achieve this, existing silos between marketing, sales, PR and recruiting must be broken down and all departments must be networked and integrated into an overall strategy. Without this realignment of communication, companies run the risk of losing touch with their competitors and missing out on valuable opportunities to tap into new business opportunities.

 Digital networking of all departments for efficient communication

Today, companies can no longer think of marketing and sales in silos. Instead, marketing campaigns need to be seamlessly integrated into sales processes in order to reach new customers and successfully close sales. To do this, companies need to build the necessary trust with their target groups by digitally linking and coordinating their PR measures with marketing and sales. By positioning their own brand in a neutral environment, for example, the effectiveness of marketing campaigns can be significantly increased.

The digital networking of individual departments also provides companies with insights into the performance of their chosen channels and formats as well as the target groups they are addressing. By analysing this data, they are able to adapt their campaign strategies in real time and play out their offers in a targeted and individualized manner in order to address customers more successfully. Thanks to the constant further development of innovative and AI-supported MarTech systems, analyses and adjustments can now even be carried out automatically, thereby reducing costs.

 Responsibility and authenticity as a decisive advantage in the war for talent

In addition, the war for talent is forcing companies to find new recruiting solutions and adapt their own communication to this challenge. Because here too, individual campaigns via social media are not enough today. Instead, a modern approach must combine the strength of the company's own brand with digital marketing, sales and PR activities. This is because new talents today are primarily attracted to companies that actively present themselves and their brand, take responsibility and credibly stand up for their purpose. The company's own employees, for example, contribute to a successful recruiting process through their personal approach and the authentic communication of the corporate culture. However, the basis for this is a digital communication strategy that unites all departments and incorporates all relevant channels.

 Using “One Voice” to optimize communication processes

A competent and experienced partner such as the Evernine Group, which is ushering in a new era of corporate communication with the necessary expertise and the right digital tools, is providing support. The focus here is on the intelligent and comprehensive networking of marketing, sales, PR and recruiting based on the PESO model, which comprises the areas of paid media (paid media such as advertisements and campaigns), earned media (earned media such as positive reporting and customer recommendations), shared media (shared media such as social media posts) and owned media (own media such as websites and blogs).

Evernine is thus able to optimize its clients' communication processes through agility, cost savings, transparency and scalability. This OneVoice approach creates a consistent brand image for companies that builds trust and loyalty among customers, leads to new sales and attracts talent. In the course of a workshop, the Munich-based communications consultancy and full-service agency analyses the individual requirements of its clients and identifies the areas in companies where the intelligent networking of marketing, sales, PR and recruiting can minimize silo-related friction losses.

 Three paths to successful digital corporate communication

With its innovative approach, Evernine, in the person of its CSO and co-founder Hannes Beierlein, was also able to inspire the numerous listeners at the 19th Handelsblatt Annual Conference on “Restructuring” in Frankfurt. There are three key ways in which she supports and advises her clients, enabling companies to overcome current challenges and position themselves optimally for a successful future:



➡️ 1. implementing a modern martech system as the central technological basis for digital cooperation and communication between individual departments.



➡️ 2. the establishment of a common mindset (“Digital Us” / “Digital Me”) in order to make all company divisions and employees aware of their responsibility as digital players and to empower them for their role in corporate communication.



➡️ 3. the development and definition of a central communication plan to align all campaigns, PR & brand activities to a common operational goal and build a coherent content story.



The success of Evernine's one-voice approach is demonstrated by numerous successfully completed customer projects and the company's sustained positive development. Would you also like to benefit from an analysis of your internal and external communication and comprehensive advice? Then contact us!