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23. May 2022

OMR 2022 – Digital needs more….

23. May 2022
evg-blog-omr-days-2022
evernine editorial team

More is more. That could well have been the unofficial motto of this year's OMR in Hamburg. More metaverse, more marketing, more people. After a two-year break due to coronavirus, OMR is celebrating a brilliant comeback as one of the first major events with around 70,000 visitors, 800+ speakers, over 1,000 partners and exhibitors and 250 masterclasses.

We didn't want to miss out on the whole thing either and set off on a foray through virtual realities, marketing innovations and past long queues of people. Yes, the crowds were huge. But no wonder. Despite a very tight planning phase, the OMR Festival lived up to its name: a marketing conference with the who's who of the digital scene during the day and a party in the evening with well-known acts such as Materia and Kraftklub.

 Digital trends for everyone - B2B and B2C at OMR

Among the companies presenting themselves in the festival's exhibitor area were some with rather curious business models, such as a petfluencer agency or the OMR outpost of the “Museum of Popcorn”, a truly colorful backdrop world for the perfect Instagram shot.


However, well-known B2B companies such as Outbrain, Google and valantic didn't miss out on OMR 2022 either, with masterclasses such as “The playbook for measurable campaign success on YouTube” and “Marketing, so 90s! Is value-based cross-brand CRM the future?”, they hit the nail on the head with the hip digital talk of the scene.

What we are taking with us

But what do we take away as our key messages from this overload of information and colorful online world trends?
 
  • Digital needs Reality: Even though marketing and sales processes are becoming increasingly digital, people still long for real-world meetings - whether at trade fairs, workshops or appointments. Because 70,000 visitors speak for themselves. The masterclasses and talks were all full and the exhibitors' stands were well attended. Conversations - whether in the B2C or B2B sector - are easier to have in person (and with a cold drink in hand) than purely digitally.

 

  • Digital needs Reach: There is hardly a company left that does not focus on digital channels. Companies need to stand out here with strong content and innovative content formats. And this has long since ceased to apply only to the B2C sector. Trend topics such as the much talked about metaverse have long been integrated into the digital marketing strategy by innovative B2B companies.

 

  • Digital needs Trust: More and more companies are relying on ambassadors, whether in sales or HR. The main focus here is on authenticity. Some consumers are still critical when it comes to topics such as AI or virtual reality. Digitally well-positioned companies are therefore increasingly relying on thought leadership and turning employees into (micro) influencers.

 What remains - and what is to come

The Online Marketing Rockstars Festival returned to the real world with a firework display of entertainment and certainly set standards in terms of speakers and trends. What remains now is to adapt the inspirations and integrate them into your own business in a sustainable way in order to adequately implement the ongoing digitalization.


We are looking forward to the trade fairs still to come in the second half of 2022. If you would like to meet us, we will have our own stand and speaking slot at the 2022 Communications Congress in Berlin. We are looking forward to it!

Source cover picture: omr

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