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18. July 2022

The next level of PR: Evernine Group at the 2022 Communications Congress

18. July 2022
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evernine editorial team

The Evernine Group, one of the leading communications consultancies and full-service agencies, will be showing how companies can take their digital PR work to the next level at the 2022 Communications Congress. Under the motto “I make you digital”, the full-service agency is addressing C-level decision-makers and communications managers from upscale companies. The communications congress will take place in Berlin from 22.09.-23.09.2022 and, as part of the focus topic “Presence”, will present ways to achieve high communicative effectiveness in the future. The Evernine Group will be there this year with its own stand and team as well as exciting topics. Among other things, CEO Alexander Roth will talk about the next level of PR, including with the help of content hubs. In addition, CSO and co-founder Hannes Beierlein's unit will show how a strong social media presence created by the “digital me” of corporate communicators is becoming increasingly important and serves as a catalyst for transformation.

PR is undergoing enormous change. More than ever, PR managers are being asked to digitize crucial parts of PR-related corporate communications, make them measurable and at the same time break new ground in order to significantly increase efficiency. The communications consultancy Evernine Group offers strong approaches that, when set up correctly, bundle and digitize the crucial elements of PR, bring together the challenges of corporate communications and enable seamless collaboration between teams with measurable KPIs.

 Strong presence at the 2022 Communications Congress 

This year, the Communications Congress will once again open its doors to PR communicators from a wide range of industries. During the two-day event, renowned speakers will share new ideas on PR strategies, best practices and technologies & innovations for public relations in their keynotes. Among the well-known speakers are Louisa Dellert (presenter, podcaster & content creator), Dr. Hajo Schumacher (journalist, bestselling author & presenter) and Dr. Volker Wissing (Federal Minister for Digital Affairs and Transport of the FDP).
Evernine will also be presenting its concentrated expertise at this year's congress, showing communications managers how they can take their PR work to the next level with content hubs. As a leading German innovation and communications consultancy, the Evernine Group stands for effective next-level communication. Since its foundation in 2011, the full-service agency has been advising its clients strategically and thus enabling the digital transformation of marketing, sales, PR & HR. Companies such as Axians, valantic, Expleo and Offerista Group GmbH have already placed their trust in the PR support provided by the communications company.

 New paths with content hubs

Not only has the publishing world changed completely, but a large part of opinion-forming now takes place on social media. How can these trends be successfully managed by corporate PR? The formula for success lies in collecting trend messages centrally as a company, providing them and then making them available to PR operations and other important corporate communicators, above all employees.

 

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Evernine's PR & Publishing Unit offers the right content for your content project.

Since 2020, Axians has had a so-called digital expert-based content hub called “Digital Chiefs”, which serves as an extension for digital corporate communications and also skillfully supports in-house PR. The company's aim is to expand its expertise as a leading ICT service provider and managed service provider in Germany with fresh, industry-related input from managing directors and experts and also to place entrepreneurs and hidden champions in a targeted manner. You can find out more details about the structure and implementation of the project in Alexander Roth's presentation on September 22 at the Communications Congress.

The Evernine Group basically divides optimal corporate PR into four areas of responsibility that companies need to bring together or establish for the first time: Next Level Brand Communication, CRM & Digital Campaigns Strategy, Digital Me and Content Hubs.

These areas need to be set up and networked effectively, especially for PR managers. In addition to data sovereignty, a particular responsibility lies in the field of “Digital Me”, which assigns responsibility to selected employees as social ambassadors. Here, Evernine sees particularly strong potential for increasing PR efficiency from customer projects and will also be presenting this at the Communications Congress.

 

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Alexander Roth, CEO and co-founder of the Evernine Group (Image source: Evernine Group).

“We are delighted to be at the Communications Congress this year. More and more PR managers are realizing that they have to tackle fundamental tasks in digitalization, which makes us feel increasingly confirmed in our work. We are ready with strong best practices. Together with my colleagues, I look forward to presenting these topics at the Communications Congress and providing new food for thought,” says Alexander Roth, CEO of the Evernine Group.

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Hannes Beierlein, Co-Founder & CSO Evernine Group (Image source: Evernine Group)

Hannes Beierlein, CSO and co-founder of the Evernine Group, adds: “Companies are strategically stuck in the 90s, even if they introduce and purchase individual digital marketing, sales and PR services. The key is that everyone can and must be a communicator, which is both a curse and a blessing. Content hubs and the “digital me” for employees are the key to real digital transformation in companies and serve as a clear acceleration in achieving ROIs in all areas of corporate communication.”

 

 

Further information can be found at Imakeyoudigital.com and on our website.

Source cover picture: Kommunikationskongress

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