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11. September 2023

Successful communication in the age of sustainability: Evernine announces strategic partnership with planeed

11. September 2023
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evernine editorial team

The demand for transparent and authentic sustainability communication has risen sharply in recent years. However, companies are increasingly faced with the challenge of communicating their sustainability activities in a credible and effective way. It is becoming increasingly difficult to talk about products in the context of sustainability and the risk of warnings and high fines is omnipresent. This situation is exacerbated by the Green Claims Directive, which is due to come into force as early as 2024. At a time when sustainable communication has a critical impact on the success of businesses, the Evernine Group is delighted to announce that it has entered into a strategic partnership with planeed to help shape the future of sustainability communication for its client companies.

 The challenges of modern sustainability communication

The importance of sustainable products has long since left its niche. According to a survey by McKinsey, more than 60 percent of consumers attach great importance to the sustainability of brands when shopping. This development not only creates opportunities for companies, but also harbors the risk of products being misleadingly advertised as sustainable.

A recent ruling by the Karlsruhe Regional Court illustrates the growing awareness of authentic sustainability communication. A large retail company was prohibited from advertising products as “climate neutral” or “environmentally neutral” after Deutsche Umwelthilfe successfully took legal action against such claims. Jürgen Resch, Federal Managing Director of Deutsche Umwelthilfe, sees this ruling as an important step in the fight against greenwashing. The future Green Claims Directive, which is expected to come into force in 2024, will further tighten the requirements. This EU directive, officially known as Directive (EU) 2019/904, aims to curb misleading environmental claims in product advertising.

 The solution: modern technology and a pioneering partnership

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The dashboard provides a clear overview of personal successes. Image source: planeed.

The strategic partnership between Evernine and planeed marks a turning point in sustainability communication. While planeed offers an innovative tool that enables companies to communicate their sustainability activities in a modern way and with the greatest possible authenticity to their stakeholders, Evernine, as a leading communications consultancy, offers them the optimal all-round service. This unique combination of technology and expertise enables companies to highlight their real efforts in a truly novel way, rather than just superficially promoting products as sustainable.

An intuitive interface and unique functionalities allow sustainable activities to be captured in planeed with just a few clicks and shared with stakeholders via any channel. The seamless integration of a dashboard also provides companies with a clear overview of their impact, which can optionally be integrated into any website via a widget.


planeed is therefore ideal for companies looking for the key to truly authentic communication in the age of sustainability.

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Alexander Roth, CEO Evernine Group. Image source: Evernine.

“The partnership with planeed comes at the right time. Sustainability is no longer a trend, but a corporate responsibility. Our customers have recognized that it is crucial to talk about authentic activities and avoid greenwashing. With planeed, we offer our customers an innovative solution to achieve their sustainability goals.”


says Alexander Roth, Managing Director of the Evernine Group.

 Complete communication packages for targeted sustainability communication

 

Thanks to the cooperation, Evernine's customers will be able to use the planeed platform in the future to spread their sustainability messages in a targeted manner. The functional scope of planeed in combination with Evernine's communication packages will enable companies to spread their sustainable activities virally and thus reach a broad target group.

 

Exemplary communication package:

 

🌱 Development of an action-related internal and external communication strategy in the area of sustainability communication for companies

🌱 Support with associated press activities, including newsletter distribution and the use of SEO-relevant digital press services

🌱 Editorial in a suitable magazine

🌱 Internal communication package for the associated internal engagement communication

 

Evernine also offers companies the opportunity to integrate individual communication services into a customized package.

 

Companies interested in learning more about the partnerships with planeed as well as the customized communication packages are invited to contact Evernine at gogreen@evernine.de.

 

 

Further information and a suitable infographic on what successful sustainability communication can look like for client companies can also be found via this link.

 

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Source cover picture: Evernine Group.

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