Sustainable design: shaping the future without jeopardising the earth
Sustainable design: shaping the future without jeopardising the planet
In an age of growing environmental awareness and ecological responsibility, the topic of ‘sustainable design’ is becoming increasingly important. In this article, we take a look at this important concept and examine its fundamental principles. From promoting longevity to choosing environmentally friendly materials, learn how sustainable design is changing the way organisations can design products and buildings.
What is sustainable design?
Sustainable design is a concept that encompasses many disciplines, including architecture, product design, fashion and even digital design. Essentially, it is about using resources sparingly, reducing waste, minimising environmental impact and being socially responsible. Sustainable design takes into account the entire life cycle of a product or service, from the extraction of raw materials to production, use and disposal. The aim is to reduce our dependence on natural resources such as oil, water, coal and air and, in the best-case scenario, to no longer be reliant on them.
Longevity:
Sustainable design endeavours to create products and buildings that have a long service life. Long-lasting products mean less waste and resource consumption.
Recycling and reuse:
The reuse of materials and the promotion of recycling processes are key aspects of sustainable design. This reduces the need for new raw materials and minimises waste.
Energy efficiency:
Sustainable design aims to maximise energy efficiency in buildings and products. This means less energy consumption and therefore less environmental impact.
Environmentally friendly materials:
Choosing eco-friendly materials that are less harmful to the environment is an important step in the sustainable design process.
Social responsibility:
Sustainable design not only takes environmental aspects into account, but also social impacts such as the working conditions of the people involved in production.
1. create awareness
The first step towards sustainable design in a creative agency is to raise awareness of environmental impacts and sustainability goals. This can be achieved through training, seminars and discussions on sustainable design principles. Team members should understand how their work can contribute to reducing the environmental footprint. For this reason, project groups have been formed at Evernine for some time, which deal with sustainability, species protection & health, among other things.
2. sustainable choice of materials
The selection of environmentally friendly materials is a fundamental principle of sustainable design. At Evernine, our skilled designers can look for materials that are recycled, recyclable or biodegradable. This applies not only to physical products, but also to packaging and printed products. This means that our customers can always be given the best advice when it comes to the choice of recycled paper, for example.
4. reuse and upcycling
Turning old into new? With Evernine! By rebranding an existing brand, Evernine customers can bring an experienced agency on board and simply give the existing design a new look without having to rebuild the brand from scratch.
5. communication of sustainability efforts
Creative agencies are experts at communicating messages. Therefore, they should actively communicate their own sustainability efforts. This can be done by designing sustainable campaigns for clients, participating in sustainability initiatives and being transparent about their own eco-friendly practices. Through our partnership with ‘planeed’, Evernine is showing itself to be a sustainable pioneer among creative agencies.
6. working with sustainable clients
Creative agencies can also encourage their clients to adopt sustainable practices. This can be done by presenting sustainable design options and educating them on the benefits of sustainable choices. Together, agencies and clients can drive positive change. Evernine therefore regularly publishes infographics to visually explain and communicate a company's sustainable process to its target audience.
Share it on
weitere news.
