5 impulses for a higher applicant rate

The Munich-based communications agency Evernine Group offers companies five pieces of advice for achieving visible success in recruiting. The integration of their own employees in particular represents a clear advantage on the job market.

The “war of talent” is intensifying and making it more and more difficult for recruiters to find the right candidates for the respective areas of specialization. Standardized job advertisements have long since ceased to meet the expectations of the applicant landscape. Companies and agencies are faced with the challenge of having to resort to new measures. In particular, greater involvement of their own employees in internal processes is becoming more important. The full-service agency provides five relevant impulses for this, which provide a breath of fresh air on the job market.

Soft values and a feel-good corporate culture are now decisive factors for applicants. Flexible working hours, adequate pay and modern offices are therefore no longer a novelty from an applicant's point of view, but are considered a prerequisite. These developments were also observed by the communications consultancy. The experts recommend that companies take a strong stance on a social issue in line with the motto “Stand for something, not everything”. Particularly topical examples of this are corporate social responsibility (CSR) issues - such as compatibility with family planning, team cohesion or female empowerment - or the prioritization of sustainability and ecological responsibility.

 
It is also advisable for company decision-makers to develop shared values with the team, which can be accessed uniformly and clearly by everyone on the company website and suitable social media channels. The same applies to corporate ethics and responsibility.

The communications agency considers the interaction between management and employees to be an increasingly important aspect. Companies that involve their employees in topics such as corporate ethics benefit in the long term from greater appreciation and more loyal colleagues. Evernine also advises its customers to repeatedly encourage their own employees to become company ambassadors on social media. Well-known clients already rely on the agency's experience in this area and develop ambassador programs for their employees together with the Evernine Group.

A successful HR strategy requires a whole new level of cooperation between the marketing and HR departments. It is therefore advisable for HR units to make strong demands on marketing managers in order to focus on recruiting topics. From the Evernine experts' point of view, this requires a basic set consisting of a meaningful career section integrated into the website. A well-maintained social media presence is also an advantage in order to break new ground with social media recruiting. The career networks LinkedIn and Xing are part of the basic set of platforms for all companies. The advantage of the platforms is that recruiters can casually approach suitable talent and thus also reach those who are not actively looking for a new job.


However, Instagram, Facebook, Tiktok and the like also serve as a suitable secret weapon in the battle for new talent, as does native advertising, i.e. native advertising with platforms such as Outbrain and Plista via the major German publishing houses. In close cooperation, it is also advisable to consider post-PR and digital campaigns.

The competition never sleeps - especially on the job market. However, reaching into the psychological bag of tricks can provide small competitive advantages. If a company is looking for new staff for several positions, using a job matcher can help. In this case, the applicant is required to leave personal details on an attractive landing page so that the job matcher can announce the suitable position, including a salary estimate. There are also other tools that companies can use to make a lasting impression on candidates. Simply sending a personal WhatsApp message or a video creates a positive image.

Visual storytelling and videos are the most popular content formats in the digital world. Whether on landing or job pages, in social media, in emails or on the career blog - videos achieve better results than text-only formats. This results in better click rates and conversion rates, more leads and ultimately more applications. With its in-house brand CAPTAMO, Evernine enables its customers to create surprising storytelling and advises them on content planning. It is therefore particularly important to focus on the motivation and enjoyment of the company's employees rather than its own products and services.