Rethinking lead generation - why reorientation is now necessary

A new approach to lead generation is needed! Evernine shows why this reorientation is urgently needed and how you can successfully shape your future with the right measures, the right strategies and Evernine at your side.

The world of lead generation is undergoing an unprecedented transformation. And some business sectors are already further ahead than others: A recent study by Databox reveals the clear discrepancy between the successes of B2C and B2B companies. While B2C companies are increasingly able to successfully generate leads without the help of offline sources, B2B companies often struggle with this challenge. In fact, B2C companies were able to generate an average of 196.5 new leads in June 2023. This is around seven times as many as the 27 leads B2B companies received in the same period.

Companies primarily rely on content marketing as the primary channel for lead acquisition. Over half of the lead generation methods are based on this. These findings illustrate the urgent need for B2B companies in particular to rethink and adapt their lead generation strategies in order to remain competitive and capitalise on changing market conditions.

Evernine has been successfully supporting companies in the area of content marketing for years, for example through the use of modern content hubs, as we show in this article. To realise the full potential of your content, you need the right strategy and Evernine as your experienced implementation partner at your side. We provide you with comprehensive support here with our own content-based approach. Download our CXO masterclass with all further information!

 Challenges in traditional lead generation

The landscape of lead generation has changed drastically. In the past, many organisations focused on short-term tactics and quick results, often with the aim of alleviating the immediate pressure to acquire new customers. However, this approach neglects the need for long-term, strategic planning and leads to inefficient marketing activities.

 The importance of brand trust and customer loyalty

In today's digital age, building brand trust and customer loyalty is more crucial than ever. Consumers are looking for brands that are authentic and embody values such as sustainability. The key to success lies in going beyond mere product offerings and creating genuine, positive customer experiences. This development requires brands to continuously evolve and interact with their target groups on a deeper level.

Evernine helps organisations achieve this goal. We offer a wide range of services to help you develop and strengthen your individual brand identities and build trust and loyalty among your customers. In our Campaign QuickGuide, you can find out, how you can generate more leads and thus sustainable business by focussing on your brand and working with Evernine as your experienced full-service agency.

 Adjustment of expectations and strategies

Adapting expectations and strategies to the reality of the digital market is an essential step for success in the area of lead generation. Companies must learn to think beyond short-term goals and instead take a long-term perspective. This includes considering the entire customer journey and developing marketing strategies that are both flexible and targeted.

In this context, Evernine offers specialised services in the area of Digital Sales & Social Selling. By combining advanced CRM tools and in-depth industry knowledge, we help you synchronise your marketing and sales strategies and align expectations with modern digital customer interaction. You can find more information on this and how Evernine can support you here.

 On the road to a successful future with Evernine

‘The reorientation in lead generation is no longer optional, but a necessity for companies to be successful in today's digital world. Traditional methods are no longer enough. Instead, it is crucial to build brand trust, plan for the long term and be creative and customer-centred,’ says Alexander Roth, CEO and co-founder of the Evernine Group.