AI as the key to sustainable marketing
AI offers a range of potential for green marketing
A year ago, OpenAI not only caused a worldwide sensation with ChatGPT, but also unleashed an avalanche of innovations. The range of possibilities for green marketing is also vast. This starts, for example, with topic-related research into environmental data. Even more exciting, however, are data analysis and information on user behaviour in order to develop tailored solutions and marketing messages. For example, people who eat a vegetarian diet or want to live as ‘green’ as possible are more likely to trust a brand or a product from the region.
From this, AI can be used to generate customised marketing content for even more targeted campaigns, even fully automated via programmatic advertising. AI can also help companies to improve their own ecological footprint and that of their supply chains in order to successfully market this according to the motto ‘Do good and talk about it’. For the innovation and communications consultancy Evernine and the young partner company planeed, which has developed an app for ecological and social sustainability, it is clear that communication must follow their own actions. Both companies have already been able to win many a B2B customer for this and advise other companies on how they can identify corresponding potential and optimally integrate it into their marketing strategies.
The two partners are already using generative artificial intelligence (GenAI) for research, text and image creation in many cases. However, handling this and using the content generated by the AI requires experience and extensive expertise. The relevance of agencies will therefore increase even further. Evernine is convinced of this!
Further information about Evernine and planeed and how you and your sustainability communication can benefit from the collaboration can be found here!
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