Evernine strengthens PR unit with innovative “Post-PR World” services

Classic PR typically consists of personal and good relationships with media companies and journalists as well as the ability to present brand images and products in a creative and appealing way. At the same time, it is important to present the brand in a digitally appealing way. As a full-service agency, the Evernine Group has been successfully carrying out precisely these activities for many years, supporting the leading IT service providers valantic and Expleo, for example. The cooperation with these and other “experimental” clients who are willing to break new ground has now prompted the marketing agency Evernine Group to expand its own PR & Publishing unit and offer client companies agile strategies with a strengthened team and best cases that offer companies completely new approaches to PR for the digital age. Traditional techniques are combined with modern, digital & innovative PR measures, from social business to hybrid PR events - everything that the American market so beautifully describes as “post-PR measures”.

Evernine also offers its customers, whom it supports in terms of PR, the option of combining these activities with modern services for self-marketing, for example in combination with digital go-to-market for their own brand or in conjunction with data-based campaigns. In these, all social media or content marketing measures are provided with identifiable attributes so that the efficiency of each individual PR & marketing measure can be evaluated in real time. In addition, there are further optional services and idea worlds that customers can request as required in modules to the classic services as part of an agile but covered retainer.

Many companies still have some catching up to do, particularly in the area of shared media. These include employee ambassador programs, for example, which empower selected employees or provide them with incentives to carry suitable PR messages from their employer into their own social business / social media in their own interest, also to promote their own career interests (shared interests). Charity or third-party & partner publishing also fall into this shared area. With the right measures, companies can quickly achieve measurable success with their digital brand awareness.


In addition to ongoing services in these fields, Evernine's strategy module also provides the prior development of realistic KPIs in conjunction with the PESO model and the respective PR package booked.

In the operational module, the communications agency combines classic PR services with digital PR homework - in conjunction with the KPI strategy developed in Module 1. Building a strong digital press base as your own digital business card is an enormous competitive advantage. The Evernine package combines classic PR elements such as the development of PR plans, media targets and PR newsletters with so-called digital PR target measures. In addition to branding, other business-critical communication tasks can also be integrated here, for example from the areas of (digital) sales, HR marketing, blogging and corporate press events. The aim is always to make PR measures measurable and to link them with the various corporate communication tasks. With its trained one-voice managers, Evernine provides PR experts who can also deliver interdisciplinary measures from a single source.

What initially sounds like an American phenomenon is also becoming increasingly important for the German market. Traditional PR services are no longer enough for companies to establish their brand on the market. Today's PR work must undergo a digitalization process and place an increasing focus on content creation. With Module 3, Evernine finally offers complete ways to integrate your own messages into the post-PR world. The communications company proposes innovative services that leave the classic paths in order to reach the target group with core messages on a larger scale - but in a non-traditional way, i.e. without the detour via publishers.

One concept is to place content and messages on the web via third-party publishing in conjunction with native advertising, to name just one example. With EVG Media, Evernine even has its own in-house digital magazines in the B2B and B2C sectors, which can serve as a digital extension of customers' PR campaigns, for example, in which guaranteed traffic reach can be achieved from the desired target groups for PR advertorials.

Evernine also addresses the topic of HR marketing in the post-PR world. Targeted measures such as video storytelling, HR events or digital roadshows are a good way of showcasing a company's attractiveness to new employees. The agency is also increasingly carrying out media coaching sessions for entire departments at its clients in order to turn more employees into professional communicators for their employer.