Evernine achieves further growth of 20 percent in 2022 - and focuses on the human factor in comms management
Evernine with a unique masterclass approach
Evernine 2022 achieved particular success with its unique masterclass approach. In the modules of the program, the award-winning full-service agency organizes the most important processes such as the networking of sales, marketing, PR and HR in order to make the entire value chain along the customer and employer journey (cost) more efficient.
Starting with the mindset of your own team and the understanding of digital “selling” (both of yourself and of the corresponding product/service), through to the use of digital data technology, everything is put to the test and the associated agenda.
Circle Tour & NineBrackets as important group members
The other members of the group of companies also recorded major growth successes overall. The digital agency and Evernine subsidiary Nine Brackets, for example, impressed with its wide range of individual web applications, marketing automation solutions and digital tools. The Circle Tour, the Evernine Group's digital event & CX format in the high-level segment, as well as the publishing houses MBF Media and IBS Publishing, which offer campaigns and marketing for companies in various B2B and B2C sectors, also made a significant contribution to the Evernine Group's continued positive development, each with a large increase in revenue.
The other members of the group of companies also recorded major growth successes overall. The digital agency and Evernine subsidiary Nine Brackets, for example, impressed with its wide range of individual web applications, marketing automation solutions and digital tools. The Circle Tour, the Evernine Group's digital event & CX format in the high-level segment, as well as the publishing houses MBF Media and IBS Publishing, which offer campaigns and marketing for companies in various B2B and B2C sectors, also made a significant contribution to the Evernine Group's continued positive development, each with a large increase in revenue.
“We are delighted that our unique one-voice approach continues to be so well received on the market. This confirms our strategy as a communications consultancy with an associated full-service agency that offers its clients comprehensive expertise in all areas of digital marketing.” Alexander Roth, CEO and co-founder of the Evernine Group.
Focus for 2023: the human factor
In order to remain successfully ahead of the market, the Evernine Group is now focusing even more clearly than before on the human factor, both within the company and as part of the services provided.
Evernine is convinced that the “war for talent” is crucial for the digitalization of highly competitive industries - both for its own brand and for client companies. Evernine itself has therefore initiated developments on several levels in order to retain employees in the company and promote them individually. The aim is to achieve professional agility that also enables employees to adapt their own career paths over time and integrate them into the corporate architecture in an agile manner.
The focus of the in-house programs is on corporate social responsibility, which includes topics such as corporate responsibility, sustainability and the promotion of family and career, including within the framework of flexible working models. The associated internal and external corporate communication plays an important role here: for example, as part of Evernine's Digital Me approach, which enables employees to advance their own careers digitally, for example in social media as part of ambassador programs, also thanks to professional communication and network building.
Do good and talk about it: Particular emphasis is placed on external sustainability communication, which will become increasingly important in the market in general and therefore also in Evernine's portfolio over the next few years under the term brand loyalty marketing.
“For us, One Voice means that we also promote our employees through targeted brand and HR strategies and enable them to represent Evernine with a strong voice. The success of this approach can also be seen by our customers, who benefit from One Voice and have a strong demand for our model in a challenging market.” Charlotte von Braunbehrens, CHRO and Senior Communications Manager of the Evernine Group.
Data and MarTech as important parts of corporate communication
In the coming years, the most important parts of corporate communication will be completely digitalized. The various AI and MarTech services for planning, implementing and measuring campaigns and marketing activities, such as CRM systems, email marketing tools and social media marketing solutions, will therefore become increasingly important. New technologies such as artificial intelligence will increasingly deliver added value, including in the area of personalization. However, one factor is crucial: the people that companies need to take with them on their journey! At the moment, many companies are unintentionally forgetting their employees due to top-down strategies being pushed through. The aim must be to involve everyone, to take their skills and interests into account and thus to retain them in the company and inspire them to join us on our journey into the digital future.
Companies can achieve this by listening to their employees, communicating openly, giving them responsibility and empowering them to provide the decisive impetus themselves. To achieve this, it is necessary to break up team structures, rethink them completely and adopt an agile approach. In this way, companies achieve greater effectiveness, people loyalty and agility.
“We are convinced that our one-voice approach will also enable us to respond to market developments in an agile and scalable manner in the coming years. Our customers recognize that Evernine's focus on the human factor and digital me is the right partner for their digital transformation and will continue to inspire them with innovative ideas in the future.” Hannes Beierlein, CSO and Co-Founder of the Evernine Group.
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