Your advantage in the war for talent: How to attract new specialists with Corporate Social Ambassadors and Evernine

The shortage of skilled labour continues to worsen. Successfully attracting new employees in an almost empty market requires more than just tempting offers. Targeted, authentic communication and mobilisation of your own employees as corporate social ambassadors are crucial. Evernine shows how this can be achieved.

According to figures from the Chamber of Industry and Commerce, the number of skilled labourers will decrease by 1.35 million by 2035 due to demographic change. Companies are already feeling the effects of this, and competition for well-trained specialists is therefore intensifying, as is the struggle to find new talent for open training positions. And this is happening across all sectors.

Employers are therefore constantly enticing employees with new benefits, the 4-day week, more holidays, remote work, etc. However, even these pull factors are not enough if the market in this country is simply empty for the most part. It is therefore important to actively approach potential applicants now, beyond the temptations, with the necessary communication push, a strong message and an authentic and personalised approach via the right channels. The decisive factor here: your own employees!

 The trend is moving towards corporate social ambassadors

This approach is not new in itself. Companies have been using their existing workforce as corporate influencers and employee ambassadors for some time now. However, the intensity and thrust of these measures must focus more strongly and more specifically on the platforms through which young talent and new employees in particular can be reached: TikTok, Instagram, LinkedIn, in short, social media.

The aim is to expand this approach and develop your own employees into corporate social ambassadors. A rethink in the way we communicate and the right strategy are essential for this!

Companies benefit from this not only in the area of recruitment, where they can save costs for searching and filling vacant positions. Employees who are active on social media also promote brand awareness and generate new business through social selling.

 Organise your active sourcing effectively with Evernine!

Are you wondering how you can identify suitable people in your company, develop your employees into corporate social ambassadors and thus set up your in-house active sourcing in a targeted manner? Evernine has the answers! We advise you in several steps as part of our successful Digital Me approach:

For the successful implementation of these steps, we recommend two on-site workshops orchestrated by our HR experts to get to know you, your company and your specific requirements.

The workshops include:

Workshop 1

• Social networks and their business relevance
• LinkedIn as a focus channel in active sourcing
• Basics in the area of social media, networks & co.
• Advantages of LinkedIn engagement and the impact on company success
• Further information by arrangement
  
  

Workshop 2

• Analysis & expansion of a ‘Digital Me’
• Sharing content & posting routines
• Analysing posting activities
• Building a trusted advisor position
• Expansion of the network
• Proactive market development
• Social Recruiting
• Development of a roadmap & next steps
  
  

Corporate social ambassadors are the key to surviving in the war for talent today and in the future. Evernine supports you in identifying suitable candidates in your company, developing them into authentic communicators via social networks and all associated steps such as developing suitable motivational incentives (special remuneration, vouchers, bonus holidays).You can find all information about our HR marketing services here.

Would you like to strategically reorganise your employer brand? We are the right partner for you! As a multi-award-winning communications consultancy with an associated full-service agency, Evernine is ready to take your (HR) communication to the next level - experienced in the industry, technology-driven and efficiency-orientated! Get in touch with us!