Successful account-based marketing with Evernine: AI integration for maximum efficiency!

Greater efficiency in marketing is one of the dominant industry trends of 2024, which is why more and more companies are already relying on account-based marketing (ABM) to minimize wastage. However, they can only achieve a whole new level of efficiency if AI is also used for hyper-personalized ABM campaigns. As a strong and award-winning implementation partner, the Munich-based communications consultancy Evernine shows how this can be achieved.

Munich-based communications consultancy and full-service agency Evernine is now introducing AI into its ABM campaigns. The company already won an award for successful ABM marketing in 2020 and has now expanded its portfolio to include AI cases in the implementation of digital campaigns. Evernine's references in this area include T-Systems, Creditsafe, Prodware, Cisco, Citrix and IBM. Typically, these are companies that want to address vertical markets in the IT context. Evernine's own ABM approach is divided into three parts: “ABM Strategic”, “ABM Lite” and “ABM Programmatic”, which address different numbers of target accounts. The new approach is to exploit the potential of AI.

Let's assume a company offers complex B2B solutions that require a specific and highly qualified target group. A list of potential key accounts is available, but the conversion rate falls short of expectations. Conventional spray-and-pray marketing strategies lead to high wastage without effectively reaching the desired key accounts.


This is precisely where a targeted and personalized approach is necessary in order to attract the attention of key stakeholders through target group-specific content. Customized account-based marketing campaigns that are tailored to the respective needs and challenges of these accounts increase the relevance and effectiveness of communication and are the key to success at this poi

 AI as a game changer

The introduction of Artificial Intelligence (AI) in ABM further enhances these benefits. AI enables companies to efficiently analyze large amounts of data, allowing marketers to gain deep insights into the behavior and preferences of target accounts. The technology is able to recognize patterns, trends and correlations in the data that humans overlook. This allows personalized approaches to be developed that are precisely tailored to the specific needs and interests of preferred target accounts. The ability of AI to continuously learn and adapt not only improves the accuracy of target group segmentation, but also optimizes marketing campaigns in real time to further maximize effectiveness.

These advanced AI-powered analytics form the basis for hyper-personalization in ABM campaigns. Hyper-personalization goes beyond traditional personalization methods by enabling a tailored approach to each target account across different channels. By using AI, companies can not only customize content based on the individual needs of each account, but also determine the preferred communication channel, the best time of day to reach out and the optimal frequency for sending messages. This precise tuning to the preferences and behaviors of target accounts results in a coherent and engaging experience across all touch points, which significantly increases the engagement rates of ABM campaigns.

 Evernine combines award-winning ABM approach and AI expertise

 Targeted strategy for maximum success

 ABM with AI support for successful campaigns

AI not only enables improved data analysis and target group segmentation, but is also driving the development towards an increasingly personalized marketing strategy. This is because hyper-personalization represents a decisive advantage in today's marketing landscape, as it enables individual accounts to be addressed in a targeted and highly relevant manner.

This leads to stronger engagement, deeper customer relationships and ultimately successful business deals. Combining AI and hyper-personalization in successful ABM campaigns, designed and executed by Evernine according to its own award-winning ABM approach, therefore means fully leveraging the strengths of technology to achieve marketing and sales goals more efficiently.