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20. January 2022

Evernine's Digital Efficiency Program guides companies to the optimal digital communication setup

20. January 2022
EVG_Digitale-Zukunft-1
evernine editorial team

With its “Digital Efficiency Program”, the Munich-based communications consultancy and full-service agency Evernine Group is presenting companies with an ideal model for achieving the best possible digital communication. Based on a “digital health check”, the communications company can directly assess which digital measures are necessary in sales communication, digital marketing & PR and HR communication in order to remain competitive. 

The need to digitize areas such as marketing, PR and sales is now known to everyone - in digital SMEs as well as in the IT and digital department of a large corporation. Agencies are now acting as consultants and using best cases to show their customers how best to achieve their goals digitally.

 “Digital Efficiency Program” as a guide for digital positioning in the SME sector

The full-service agency Evernine Group has recognized this and initiated a specially designed programme. Based on the PESO model, the new “Digital Efficiency Program” was created, which combines all relevant areas of modern and digital marketing and PR communication. The program includes the development of measures that companies should urgently address. These include the areas of website, social media and ambassador setup.  

The programme focuses in particular on medium-sized companies with 100 or more employees, German branches of large corporations, IT and digitalization departments, consulting firms and industrial companies from the manufacturing, automotive, healthcare and pharmaceutical industries. 

 Digital Health Check as a Basis 

As a first step, the communications company is planning a digital health check that examines the individual disciplines of the PESO model in more detail and evaluates the company's performance.  

The PESO model divides all necessary, critical tasks of modern digital communication into the fields of paid, earned, shared and owned media.

 

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The PESO model shows all the measures that should be considered in the fields of paid, earned, shared and owned media. Source: Evernine Group.

The most relevant area for companies is “owned media”, which also forms the cornerstone of the digital foundation. The texts created by the company (or the agency) include strategic brand building, employee and HR stories as well as a detailed marketing and PR plan on the operational side, a user-friendly website and all social media activities.  

 
Once the foundation has been laid, Evernine recommends the detailed elaboration of the other disciplines. The “Paid Media” and “Earned Media” areas build directly on each other. This is because the creation of digital touchpoints and paid placements help to create awareness in the first step, which is particularly beneficial for building relationships with relevant journalists and editors later on.  

 
Many companies still have some catching up to do, especially in the area of shared media. This primarily refers to the establishment of an employee ambassador program in which employees increase their activities in the industry environment and act as company ambassadors. Evernine also offers media coaching as an example of this. 

 The most important facts at a glance

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Alexander Roth, Managing Director of the Evernine Group. Source: Evernine.

With the Digital Efficiency Program, the Evernine Group, as an experienced full-service agency, offers a tangible model that links the most important disciplines in the world of communication. Initially, the communications experts consider a one-year roadmap to be realistic.

The communications company's successful references include the IT consultancy valantic and the IT service provider Expleo. In addition to traditional PR activities, the Evernine Group also handles the implementation of post-PR services for both companies.

“As a digital agency, we are delighted to add another program to our portfolio. With the Digital Efficiency Program, we will be able to accompany our clients on their digital journey in the future. 

 

Depending on demand and industry, our consulting approach can be individually adapted so that our program promises optimal outcomes and cost efficiency,” explains Alexander Roth, CEO of the Evernine Group. 



Further information on this topic and on the 360-degree marketing opportunities offered by the Evernine Group can be found at the following link.

Source cover picture: Evernine

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