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23. February 2022

Effective 360-degree marketing of your B2B services

23. February 2022
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evernine editorial team

The problem with booking agencies is that they often do not have enough knowledge to understand the complex B2B services of their client companies in depth and thus create effective marketing concepts. Agencies are also often too specialized to provide companies with holistic support in the so-called “Go To Market”. The Evernine Group from Munich turns this approach around and provides brands with a complete approach to holistic brand development, including the associated, effective marketing - comprehensive consulting included. 

Agencies too rarely understand what companies with services that require more explanation, especially in B2B, need for the digital development of a brand. Examples include marketing projects in the IT, pharmaceutical and automotive sectors. The Munich-based communications agency Evernine has recognized this challenge and differentiates itself from the rest of the agency market with its approach.


Clients benefit equally from its positioning as a full-service agency and a communications consultancy. Often on the basis of best practices and benchmarks, which are also possible in these disruptive times.

 Strategic thinking meets high-quality implementation

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The IT provider CANCOM was supported in brand development and digital positioning on the market. More information

Basically, Evernine offers its customers four units, which customers can use either centrally or individually: Brand Building & Digital Brand Development, Data Systems & Platform Development and the Campaigns & Performance and PR & Publishing units. One focus of the consultancy recommends that clients also focus on new approaches such as data marketing, social selling or digital post PR activities.

 Market analyses, benchmarks & best practices

The units are flanked by consulting units which, where desired, determine market and reach analyses or benchmarks for the individual projects. Support is provided on the basis of a “one voice” model, whereby customers can also outsource all services to any degree.

The Evernine Group can provide numerous showcases for such 360-degree projects. As a rule, the focus is on digital: The projects range from market access for medium-sized companies to supporting departments or services of upscale medium-sized companies or corporations. Evernine then supplements existing expertise and personnel on the customer side with outsourced services or knowledge transfer in the holistic concepts, which are managed via KPI.

Examples include valantic, which supports the Evernine Group in strengthening its marketing identity in German IT marketing with extensive PR and post-PR activities, data marketing and the development of its own digital magazine. The IT provider CANCOM was also supported with brand development and digital positioning on the market. Further “360 degree” references can be found on the Evernine website under the “Consult” tab.


Would you like to work with us to sustainably increase the efficiency of your marketing? We would be happy to advise you in a non-binding initial consultation and uncover the potential, challenges and opportunities for your project together with you - we look forward to hearing from you.

“Efficient marketing is always based on the definition of associated goals and KPIs. We support you End2End in this process - from goal setting and implementation to results monitoring and optimization”

 

TOBIAS LILIENTHAL,
Communication Consultant & Head of Sales Excellence

Source cover image: Adobe Stock / Blue Planet Studios

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