Innovative agency model from Evernine: How companies make their CSR reports usable for marketing

As part of its innovative agency model, Evernine shows companies how they can finally get the full marketing potential out of their CSR reports. In a new series of workshops, which the Munich-based communications consultancy and full-service agency has developed together with CSR specialist and SaaS provider planeed, companies learn how to successfully and effectively integrate their sustainability initiatives into their marketing using practical approaches.   

Larger companies are obliged to prepare CSR reports and thus disclose their sustainability initiatives. However, despite considerable investment in CSR measures, the associated reporting is often treated as a “checkbox” task. This means that companies miss out on many opportunities for their own marketing. Instead, CSR reports are often relegated to hidden subpages of websites or left in a drawer altogether.

At the same time, even medium-sized companies that are heavily involved in CSR have difficulties in successfully communicating their sustainability initiatives. This is because CSR and marketing are often completely separate from one another. However, there is a lot of potential in combining these two areas in order to address and actively involve consumers. 

 CSR and marketing: breaking down silos and exploiting potential    

Companies benefit from far-reaching advantages when CSR and marketing departments work closely together. Value-oriented target groups in particular, such as millennials and Gen Z, attach great importance to ecological and ethical standards. Brands that actively disseminate their CSR measures via their communication channels and make them transparent build an emotional bond and trust, which is reflected in stronger customer loyalty. 

In a saturated market, the authentic communication of CSR initiatives also offers the opportunity to stand out from the competition. A strong positioning in the area of sustainability and social responsibility thus creates a unique selling point and a decisive competitive advantage. 

 Evernine and planeed show how it's done  

As part of its innovative agency model, Evernine shows how exactly companies need to proceed in order to successfully and effectively integrate CSR into their marketing. In a new series of workshops developed together with its partner planeed, companies learn how to use their CSR initiatives strategically for their marketing. Evernine brings many years of expertise in marketing and communication to the table, while planeed, as a CSR specialist, provides the necessary specialist knowledge and an innovative software solution. With this, companies can not only make CSR efforts visible, but also actively involve employees and customers and thus achieve a lasting positive impact.

 Sustainability and communication successfully implemented 

In a specific project for DHL, Evernine demonstrated how successful the combination of sustainability and communication can be. Evernine supported the logistics company in sorting the numerous sustainability initiatives across the Group, preparing content accordingly and communicating it in a targeted manner both internally and externally via DHL's existing magazine landscape. The result: an authentic target group approach that strengthens trust in the brand in the long term. 

CSR and marketing are therefore not opposites - on the contrary, their combination holds enormous potential for modern brand management. The Evernine and planeed workshops offer companies the perfect opportunity to make their CSR efforts directly usable for a successful target group approach and thus promote long-term trust and brand loyalty.  

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