Connected marketing as a future model for collaboration with agencies

In 2023, many things in marketing and corporate communications will have to be rethought, costs will have to be reduced and new technologies will conquer the market. Many communication managers are taking a critical look at their expenditure and resources. By working with a full-service agency like the Evernine Group, companies can minimize their costs and at the same time make their communication ready for the digital future. With the “Connected Marketing” model, Evernine provides an efficient approach to this.

Now that we have just survived corona, we are facing new challenges. The massive shortage of skilled workers and an increasingly tight market for the implementation of digital transformation will make it difficult for companies to achieve their goals. Not forgetting the development of artificial intelligence, which can be seen not only as a hurdle, but above all as an opportunity. In light of these issues, it is essential for companies not to waste their untapped potential.

The key to overcoming these diverse challenges lies in effective communication! Both internally and externally, communication is crucial to successfully guide companies through times of crisis and beyond. To achieve this, existing silos between marketing, sales, PR and recruiting must be broken down and all departments must be networked and integrated into an overall strategy. We call this “one voice” marketing or “connected marketing”. Without this realignment of communication, companies run the risk of losing touch with their competitors and missing out on valuable opportunities to tap into new business opportunities.

 Digital networking of all key disciplines for efficient communication

 Responsibility and authenticity as a decisive advantage in the war for talent

In addition, the war for talent is forcing companies to find new recruiting solutions and align their own communication with this challenge. Here too, a modern approach must combine the strength of the company's own brand with digital marketing, sales and PR activities. This is because new talents today are primarily attracted to companies that actively present themselves and their brand, take responsibility and credibly stand up for their purpose. The company's own employees, for example, contribute to a successful recruitment process through their personal approach and the authentic communication of the corporate culture. However, the basis for this is a digital communication strategy that unites all departments and incorporates relevant channels.

 Optimized communication processes through connected marketing

A competent and experienced partner such as the Evernine Group, which is ushering in a new era of corporate communication with the necessary expertise and the right digital tools, provides support. The focus here is on the intelligent and comprehensive networking of marketing, sales, PR and recruiting based on the PESO model, which comprises the areas of paid media (paid media such as advertisements and campaigns), earned media (earned media such as positive reporting and customer recommendations), shared media (shared media such as social media posts) and owned media (own media such as websites and blogs).

Evernine is thus able to optimize its customers' communication processes through agility, cost savings, transparency and scalability. The connected marketing model creates a consistent brand image for companies that builds trust and loyalty among customers, leads to new sales and attracts talent. In the course of a workshop, the Munich-based communications consultancy and full-service agency analyses the individual requirements of its clients and identifies the areas in the company where the intelligent networking of marketing, sales, PR and recruiting can minimize silo-related friction losses.

So how do you start? Typically, the Evernine Group recommends starting with one topic and then working your way forward step by step.

 Best practice: The development of the new Synaforce brand

Using the connected marketing model, the Evernine Group was able to develop a new brand and successfully establish it on the market within just a few months. The new company synaforce is currently being created through the merger of leading medium-sized IT service providers and data center operators from all over Germany. The challenge was to establish a consistent brand presence with a fundamental communication strategy, new website, customer approach, press relations, initial events, etc. for the high-end data center solutions provider.

Through connected marketing and the coordinated collaboration of all Synaforce departments with the experts at Evernine using “One Voice” via a central contact person, strategies for communication with employees, customers and the press were developed and implemented in a short space of time. The first HR campaigns were rolled out, a digital home was created in the form of the new Synaforce website and the first press and partner event was held to launch the new brand. As a full-service agency, Evernine delivers all solutions professionally from a single source.

 An experienced partner with comprehensive expertise

The Munich-based communications consultancy and full-service agency Evernine Group supports companies with extensive expertise and know-how on their way into the digital era of communication. Numerous successfully completed customer projects and the ongoing positive development of the company illustrate the success of the connected marketing model.

Customers benefit from the in-depth analysis of their internal and external communication, the comprehensive advice provided by the experienced team of experts and the innovative solutions developed specifically for their individual challenges. You can also find more information in the current Evernine Group Quick Guide.