Using the connected marketing model, the Evernine Group was able to develop a new brand and successfully establish it on the market within just a few months. The new company Synaforce is currently being created through the merger of leading medium-sized IT service providers and data center operators from all over Germany. The challenge was to establish a consistent brand presence with a fundamental communication strategy, new website, customer approach, press relations, initial events, etc. for the high-end data center solutions provider.

Through connected marketing and the coordinated collaboration of all Synaforce departments with the experts at Evernine using “One Voice” via a central contact person, strategies for communication with employees, customers and the press were developed and implemented in a short space of time. The first HR campaigns were rolled out, a digital home was created in the form of the new Synaforce website and the first press and partner event was held to launch the new brand. As a full-service agency, Evernine delivers all solutions professionally from a single source.

“From the initial contact to the planning phase and subsequent implementation in just six months! This kind of speed is only possible thanks to our connected marketing model and the enormous efficiency of our processes. This enabled us to build synaforce's communication from the ground up - including the design of the new brand and its establishment on the market, the targeted alignment of the new company and the development of a coherent communication strategy,” says Hannes Beierlein, CMO of Synaforce.