We are proud to present Sulzer GmbH, a company focusing on IT solutions & business consulting with headquarters in Munich and locations in the hotspots of German industry, as well as international branches in Europe and India, as an extremely exciting project.

As part of a fully integrated, systematic digital marketing strategy - including multi-phase digital campaigns & social posts - we conducted a kick-off workshop together with Sulzer GmbH employees to determine the current situation.

Following this, we laid the foundation for the campaign and other measures with an analysis and the creation of lead-nurturing processes. Subsequently, with the use of a specially created branding campaign, publisher platforms (http://cloudmagazin.com , http://mybusinessfuture.de ) were used in advance to tap into new target groups with sector landing pages and optimized omnichannel marketing. The focus here was on an ERP solution and Sulzer's expertise as an experienced implementation partner.

The marketing was aimed at companies that previously had little or no contact with the company. With great success: in the first few months of the collaboration, we were already able to record double-digit MQLs and SELs, as well as a massive increase in awareness among the target group.

This was accompanied by “Digital Me” training for selected employees. In addition, a sales enablement session was held for sales and marketing during the ongoing campaign.