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20. June 2024

Offer for investors - Evernine optimises the entire communication of portfolio companies with Change Project

20. June 2024
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evernine editorial team

As an award-winning, Germany-wide communications consultancy and full-service agency, Evernine is particularly successful in modernising and digitalising the communications of medium-sized companies, including marketing, PR, brand and HR communications as well as internal communications and digital sales, in the shortest possible time. Having increasingly realised these services for client companies in cooperation with investors from the private equity sector, Evernine now offers comprehensive, specialised service packages for investors.


According to a new study, PE activities in Germany are on the rise. Investors are increasingly focussing on German SMEs. One problem is increasingly becoming a burden for successful business operations in challenging times: the inadequate communication of the acquired companies.

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The AI tool Echo.bots developed by Evernine also supports the automatic creation of marketing campaigns. Image source: Evernine.


Evernine is therefore now offering a customised package for investors to solve this problem without any worries. The first step is always to analyse the previous communication activities of the portfolio companies. With Echo.Bots, Evernine also uses a specially developed, AI-supported dashboard that supports the analysis and presents an up-to-date overview of all progress during the course of the project.

 Comprehensive support up to market maturity and beyond 

Investors then have the choice between two cost-efficient and agile service packages of varying intensity. These multi-stage programmes comprise the optimisation of the communication of their portfolio companies, including marketing, PR, brand & HR communication as well as internal communication & digital sales. The focus is on the areas of culture, technology and brand. Evernine raises the communication of portfolio companies to a modern market level or develops them to a premium level until they are far ahead of the market. Optionally, they receive additional support from an experienced CMO via body leasing.

Evernine provides companies with comprehensive strategic and operational support, from brand development and the implementation of the necessary MarTech and communication systems for campaigns and social media, for example, through to the further development of the digital communication culture by the company's own employees.

 Fundamental strategic and operational optimisation 

As part of the optimisation of ‘core communications’, Evernine supports portfolio companies in fulfilling their basic communication needs and building a strong brand presence. In a first phase, Evernine develops a comprehensive marketing plan with an associated content strategy. In addition, Evernine builds a new website as a digital home including HR and recruiting functions and sets up initial operational setups such as blog environments and social media channels.

After this initial phase, Evernine will focus on the further development of the brand and basic employer branding to position the company as an attractive employer. Other services include the planning of PR activities in both digital and analogue environments, the planning of events and webinars and the creation of initial content based on the new content strategy.

Finally, the fundamental digital and data-driven cultural change takes place within the company. New collaboration tools are implemented, a targeted internal communication strategy is introduced and employees are supported and encouraged on this new path through coaching sessions.

 Advanced support for corporate communications at the highest level

With ‘Advanced Tech Communications’, Evernine goes beyond basic communication needs and offers advanced solutions for the integration of modern technologies and strategies in addition to the services of the Core Communications package. This includes a comprehensive social media strategy, integrated corporate publishing and the integration of marketing technologies such as CRM and AI-supported marketing automation.

Where necessary, additional MarTech and HR technologies such as Hubspot and Personio will be implemented. The package also includes a comprehensive brand strategy, a brand ambassador programme as well as CSR-related communication and advanced employer branding. To support external communication, Evernine builds partnerships in PR and media and organises corresponding (major) events.

Evernine also offers personalised recruiting support as well as coaching and training for corporate influencers. The aim is to establish a strong brand presence and create an innovative and future-proof communication structure that ensures long-term success.

 Comprehensive services for a portfolio company from the IT environment in practice

One specific example of how Evernine's comprehensive services have led an investment project to success is a portfolio company from the IT sector. The high-end data centre solutions provider was formed in 2023 from the merger of several highly specialised IT service providers. Since then, Evernine has been implementing the Advanced Tech Communications package in practice on behalf of the investor.

The task was to develop an overarching communication strategy for the new company, implement it successfully in view of the strong growth and effectively integrate all stakeholders involved. To this end, Evernine rebuilt the entire brand presence from scratch, starting with the website as the company's new digital home and flagship, through PR activities to the first press and partner events.

HR campaigns and sales activities were also directly considered and implemented in parallel. As a result, the IT company is now able to smoothly integrate newly acquired companies into its own communications and also integrate other critical areas of communication such as recruiting. This also includes employee retention and development programmes. 

 

 Evernine ensures sustainable growth and long-term future viability

Evernine offers investors and their portfolio companies not only strategic advice, but also provides comprehensive support as a full-service agency in the operational implementation of the communication measures developed.

Through the seamless integration of brand building in conjunction with advanced MarTech solutions and communication systems as well as the promotion of an internal digital communication culture, Evernine modernises and digitalises medium-sized companies holistically.

This approach ensures that companies achieve short-term success and are sustainable in the long term. In this way, Evernine ensures their competitiveness and at the same time the positive development of investment projects. Do you have any questions or are you interested in working with us in the future? Please feel free to contact us!
Source cover picture: Evernine Group

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